Within the Periscope

Glynt loves tech! We’re always hunting for ways to incorporate technology to make our lives easier and our events more profitable and engaging. One app we talk about often is Periscope. Using Periscope is can benefit your next event, as we discussed previously:

“With access to Twitter’s social graph, Periscope users can post their streams on Twitter, tag Twitter users using their @name, and add hashtags… Having a Periscope party where guests live stream the action is a fun way to promote your events, your brand, and the experience you provide.

Live streaming is awesome for community engagement.

Periscope parties allow you to build exposure by capitalising on your guest’s social network. Live streaming increases community engagement as people who aren’t attendees can get involved in the online experience your Periscope party provides. They can watch, comment, share and repost videos to their own account, which can exponentially increase interest in communities locally and around the world. Identify Influencers on social media that can attend your event and boost your hashtag to their audience and expand your reach.”

Since the platform is still new, there are some specifics that any event planner looking to incorporate live streaming into their events need to consider. Anderson Conte, Senior Content Marketing Associate at Cvent had this to say:

Editing does not exist. This is a live app. If you’re used to fine tuning your audio and video to remove all umsand likes, you’ll need to adjust your approach. Once you hit “Broadcast” there is no turning back. But remember that people appreciate reality and transparency, so don’t worry about making it sound too formal.

Embrace the chat functionality. There is a chat option so viewers can participate by asking questions or making comments. This is a great way to increase engagement and build buzz around your event.

Earn extra love. You can see how your content is resonating by how many “hearts” you get. Viewers will tap the screen to send the broadcaster colorful hearts when they like something during live streaming.

Get a tripod. Though most short streams can easily be done by holding a smartphone, use a tripod when filming longer streams (i.e. a speaker’s keynote). This way the viewers won’t get seasick when you’re broadcasting, and they’ll benefit from higher video quality.

Lock down strong Wi-Fi.  Since the live stream is powered by the strength of the venue’s connection, Wi-Fi is an important aspect to check before broadcasting. Check the planned bandwidth with your supplier because using Periscope can greatly slow the speed for the entire audience. You won’t want to crash the network on the big day!”

There is also some legal information that is important for event planners to be mindful of while encouraging guests to periscope during events. If there is a speaker present, the copyright to their presentation gives them the right to refuse their content being included in livestreams. The easiest way to deal with this is either get prior written consent for content to be included in livestreams, or request no streaming occurs during certain segments.

In conclusion, Periscope is a tool with big potential. Figuring out the best way to work it in to your next event depends on getting the best information about the platforms functionality. Stay tuned to our Blog to get updates.

By Kailey Lewis

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