Visual content is becoming more and more important to marketers these days. 42% of marketers have stated they are going to use visual content to increase their following but doing so is not so easy.  To be visually appealing you need to relate to your audience and this can be done by 3 hashtag trends that any business can use.

1. Tagging Your Friends

Many companies are using tags to engage their community.  For example, Absolut Vodka posts photos of seasonal cocktails and asks their followers to tag their friends in the drinks they like. By doing this the  marketers get exposure to new potential customers through an Instagrammers friend tags. Absolut Vodka is encouraging their followers to buy their alcohol to re create this delicious drinks and gaining access to new potential followers. Genius!

Glynt Productions-Absolut Vodka

Glynt Productions-Absolut Vodka

2. Life Style Content

Another way to market to your audienceis to post lifestyle photos. You should monitor what your audience is uploading and replicate that with your product or service being featured in lifestyle photos. For example IKEA asks their shoppers to tag them in their photos of what was purchased from their store and how they used their own design ideas to incorporate their products. It gives the IKEA followers the chance to see real people decorating their spaces with IKEA’s products which is more relatable then seeing a staged photo in an add or even on Instagram that you know was created by IKEA’s interior design team.

Glynt Productions- IKEA Design

Glynt Productions- IKEA Design

3. Leverage Companies With Influence

Partner up with businesses in your community that have a high following and influence. You can do this by exchanging a product or service but be careful because this doesn’t necessarily mean the Instragrammer will love what your offering, so be sure to work with other companies and people that represent what your brand is all about.

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