Event Trends: Pantone’s Color of the Year

Looking for the seasons hottest colors to decorate your event? Planning a spring wedding for a client? Need trendy new color scheme for your website?  Have a look at the Pantone Color of the Year selections for 2016. These two gorgeous hues will be everywhere this year, and you can get in on the trend. From invitations, to décor, to theme colors, the Color of the Year picks have got you covered!

Every year Pantone Universe releases a color on trend for that year of fashion and decorating.

The Pantone Factory calls the Color of the Year “A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.” Last year Marsala was the it color. This year, the color authority has released two colors; Rose Quartz and Serenity.  Pantone Factory describes Rose Quartz as “… a persuasive yet gentle tone that conveys compassion and a sense of composure” and my personal favourite, Serenity “… is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent time.” Click here to read the full report on this year’s color selections.  

An array of brands already are jumping on the color craze with special capsules.

Fashion companies like Simons, Jamberry Nails, and Sephora have all launched Color of the Year themed products. Clothing and accessories are just the tip of the iceberg for the cultural ubiquity that Serenity and Rose Quartz will have this year. There are myriad ways that these trendy colors can be incorporated into any event, branding, or web presence.  Pantone even offers a collection of pairings for these hues for designers of digital and physical spaces.

These colors will be an event planners best friend for everything spring related this year.

Planning a spring engagement party or wedding? Think Serenity dresses and Rose Quartz flowers. Need invitations? Shutterstock has a capsule of 12 vector patterns and Etsy sellers have downloadable digital papers that you can customise to work the trend into your event’s promotion. Need décor ideas? Wayfair had a capsule of Color of the Year accent items. Even your website can get a remodel in the years trend colors.  Anything you need for your event, you can find in Serenity (or Rose Quartz!).

Leave a comment and let us know which is your favourite Color of the Year. Don’t forget to visit Glynt at home and on social media!

 

By Kailey Lewis

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